Since the onset of the Gay Liberation Movement from the 1970s, LGBTQ men and women have been increasingly targeted as an identifiable market segment assumed to have higher incomes and lower financial responsibilities, greater interest in leisure services and related products, and to act as early adopters of new consumables. But the virtually exponential growth of recognition and interest in these consumers over the last decades of the twentieth century and first years of the twenty-first has actually hidden the existence of a long and vibrant relationship between LGBTQ people, homosexuality and consumer capitalism since the late nineteenth century. Using sources ranging through early mens magazines and erotic publications, film and theatre regulations, tabloids and popular newspapers, sources on fashion and retailing, government documents and parliamentary papers, business archives and oral histories, Justin Bengrys research asks who benefited from commercial interest in homosexuality? And does the pink pound have a history?

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